6 questions you should ask yourself before opening an EMS studio
1. Is it really necessary to partner up with an investor / friend / relative ?
Since there are lots of money involved, these kinds of partnerships are no different than marriages, except for the fact that the divorce rates for them in business are higher!
We recommend this only If you find someone with excellent communication and who shares your core values and the same vision for future.
2. How will I find a good trainer?
Determine what sets you apart from the EMS market in terms of price, location, equipment, marketing perks, uniforms or other services and you’ll find those personal trainers who resonate and feel comfortable with your business policy.
3. Am I willing to spend a lot of time there?
Your EMS studio will be your baby and you must do anything it takes to keep it profitable. This could include in the beginning cleaning the bathroom and showers, wiping down dirt, taking home the laundry to wash and most definitely, be the first one there and the last one to close.
4. Do you have 6 months of expenses ready without going into debt?
Do your business with cash and don’t borrow money! Invest in your studio properly without having to stress about destroying your family’s budget.
5. What is your long-term vision?
Leaders always have one!
Are you going to be the exquisite new EMS studio in town that everybody keeps talking about about?
How do you want to make an impact on the EMS market?
Are you going to partner up with a franchise chain and get higher chances of getting noticed?
Are you going to partner up with a franchise chain and get higher chances of getting noticed?
6. Who am I doing this for?
Motivation feeds your ego, especially when you see you accomplish your dreams.
Think about it this way, what type of EMS studio owner you see yourself in 10 years from now?